DARE TO DUNK?
MCVITIE'S
In the UK, six million biscuits a week are lost dues to dodgy dunking techniques. So we invite biscuit lovers to put their dunking skills to the test with an interactive DOOH challenge. Players use hand and gesture control haptics technology to mimic the classic hot drink dunk, trying to hit that sweet spot before the biscuit breaks. Every day, there are 100 chances to win, with rewards for near-perfect efforts and a grand prize for those who master the ultimate dunk. A live ‘dunkerboard’ adds a competitive edge, encouraging social media sharing.
NO TIME TO WASTE
WASABI
The digital campaign aims to reduce food waste by using real-time data to display available dishes at nearby Wasabi stores on digital billboards. Thirty minutes before closing, the billboards showcase half-price meals still on the shelves, accompanied by a "No Time to Waste" message and countdown timer, urging people to act quickly. Purchased items disappear from the screen, creating urgency.
IF YOU WANT IT, PICK IT
WASABI
In bustling city areas, Wasabi transforms Ocean’s digital billboards into interactive play screens, giving passers-by a shot at winning authentic East Asian dishes.
Inspired by the art of using chopsticks - a skill embraced by many but mastered by few - participants use mid-air haptics technology to control virtual chopsticks and snag rewards within a time limit.
Winners get vouchers redeemable at any Wasabi location, and dynamic video highlights and rankings add to the fun, encouraging social media sharing.
This gamified experience not only grabs attention but also creates memorable, sharable moments for all.
TOGETHER WITH PRIDE
WISE THOUGHTS
THE '+' IN LGBT+
WISE THOUGHTS
This campaign aims to highlight and celebrate individuals from the lesser-known ‘+’ communities, who often feel overshadowed by mainstream LGBT identities at Pride events. By reframing the ‘+’ from "and others" to "and more," the initiative seeks to promote inclusivity and ensure everyone feels represented. Visitors who shared their connection to the ‘+’ received personalised badges, with over 1,300 created on Pride day, reinforcing a sense of belonging for all.