Vital Proteins Collagen and Lorraine provide a daily dose of wellness each morning. Instead of relying on traditional words and images, we used sound to convey this experience. Our idents highlighted the simple, everyday uses of Vital Proteins, employing ASMR to rhythmically capture the sensation of wellness in a memorable

and engaging way. We showcased various morning routines, including adding Vital Proteins to coffee, smoothies, and porridge.